Webinar Description:

Using empowering language when writing about our clients wins just as much funding as using shaming language. Plus, nonprofits that use disparaging language about their clients have poorer outcomes. In other words, there is no reason to make our clients sound poor and helpless in our writing. But how exactly do you do that? This workshop will break it down for you:

1. Self-Identification: Learn to use language that participants prefer when talking about themselves.
2. People-First Language: Understand how to make personhood the most important characteristic of every person.
3. Active Voice: Strategize how to make the participant the hero of their story and the organization the supporting actor.

This workshop will include hands-on writing practice on using these three principals of empowering language. 
 

Presenter:

Allison Jones (formerly Shirk) is the founder of Spark the Fire Grantwriting Classes. She is one of only twenty-five approved trainers in the country for the Grant Professionals Certification Institute and is an approved trainer of the Grant Professionals Association. She is a grantwriting professor at Western Washington University, Evergreen College, and Seattle Central College. Allison speaks at nonprofit conference across the country and has 23 years of experience in grantwriting and nonprofit management. She is devoted to teaching and provides highly interactive, student-centric learning experiences. Allison is also a columnist for Candid.org's blog.
 

Skill Level:

All Career Levels

Learning Track:

Proposal Development/Communication Strategies

GPC Competencies:

How to craft, construct, and submit an effective grant application

Practices and services that raise the level of professionalism of grant developers

Ability to write a convincing case for funding

Originally Recorded:

January 2024