Capital campaigns have long been a key fundraising strategy for organizational growth. Historically, campaigns were most common for large cultural and educational institutions and generally used to raise funds for "bricks and mortar" projects. Now, organizations of all sizes are leveraging the best practices associated with capital campaigns more frequently in the form of "mini-campaigns” capacity campaigns, and comprehensive campaigns.

Yet, all too often, grant professionals play only a small supporting role in a nonprofit's campaign efforts. These grant professionals, however, are well-positioned to leverage their existing skills in research, strategy, writing, and project management to play an integral leadership role in campaigns of all sizes and types.

During this session, attendees will:

-           Learn the basic steps of a campaign;

-           Become familiar with the differences between various campaign types such as mini, capacity, capital, and comprehensive;

-           Understand how grant professionals can leverage their existing skills to make themselves valuable during a campaign;

-           Explore related professional growth opportunities; and

-           Build a toolkit of campaign resources and best practices.

Attendees will increase their general knowledge and value at their current organization, while also diversifying their skills for future professional opportunities. This session will provide a strong foundation in campaign best practices and highlight transferable skills.

Presenter:

Kristin Raack is founder and principal of AltruNext, a firm that helps nonprofits flourish and advance the greater good. She is committed to helping organizations improve their health, achieve their missions, and increase their sustainability. Kristin has worked in the nonprofit sector for 20 years and has broad-ranging experience: capital campaigns, organizational assessments, grant writing, annual funds, major gifts, and strategic planning. She is fueled by caffeine, teamwork, and idealism.

Skill Level:
Mid-Career

Learning Path: 
Other

GPC Competencies:
Strategies for effective program and project design and development Organizational development as it pertains to grant seeking

How to research, identify, and match funding resources to meet specific needs

Organizational development as it pertains to grant seeking

Methods and strategies that cultivate and maintain relationships between fund-seeking and recipient organizations and funders

Ability to write a convincing case for funding